LYF (pronounced "life"), also known as Jio LYF, is an Indian brand of smartphones, laptops, consumer electronics developed by Jio and headquartered in Mumbai, Maharashtra, India. It manufactures 4G-enabled VoLTE smartphones which run on Android. It is a subsidiary of Jio, the telecommunication arm of Reliance Industries.
 | |
| Formerly | Reliance LYF |
|---|---|
| Company type | Subsidiary |
| Industry | |
| Founded | 2015 |
| Founder | Mukesh Ambani |
| Headquarters | Mumbai, Maharashtra , India |
Area served | India |
Key people | Mukesh Ambani (Founder) |
| Products |
|
| Owner | Reliance Industries |
| Parent | Jio |
| Website | www |
According to Counterpoint Research, LYF was the fifth largest smartphone player and second largest LTE phone supplier in India in 2016.
History
LYF was established in 2015 by the telecom operator, Jio. Marketed closely along with Jio's 4G services, smartphones under the brand were slated to launch in November 2015. In January 2016, it launched its first set of 4G-enabled smartphones named after the four classical elements: Earth, Flame (Fire), Water, and Wind.
Market
In May 2016, international market tracker Counterpoint Research reported that LYF had become the fifth-largest smartphone producer in the Indian market, capturing a 7% share in the January–March quarter of the financial year 2015-16. It was the second-largest LTE phone supplier after Samsung, surpassing Micromax and Lenovo during the quarter. "In first quarter of its inception, LYF instantly climbed to become one of the top five smartphone brands in India in terms of shipment volumes," Tarun Pathak, senior analyst at Counterpoint said in the report. Reliance Digital had shipped around 1.7 million LYF branded smartphones in the first quarter of 2016.
Products
In October 2015, LYF tied up with domestic handset maker Intex to supply 4G handsets enabled with voice over LTE (VoLTE) feature. In January 2016, it launched its first set of smartphones - LYF Earth 1, LYF Water 1, and LYF Water 2.
Production
LYF smartphones are manufactured by Chinese handset maker ZTE Corporation, Intex, as well as ODMs like CK Telecom Limited, Wingtech, and Wiko. As of early 2016, it has been reported that 600 thousand smartphones have been supplied to LYF by ZTE.
Distribution
LYF phones are directly sold through its retail outlets. In February 2016, LYF tied up with app-based delivery service Grofers and online retailer Amazon to deliver its phones to users.
References
- "Reliance Industries launches cellphone brand LYF, will sell 4G phone under it", The Economic Times, 16 October 2015, retrieved 14 March 2016
- Reliance Jio Unveiled A 4G Device Under Lyf Brand, Gizmodo - India, 10 January 2016, archived from the original on 13 February 2016, retrieved 10 February 2016
- "Reliance Jio unveils low-cost 4G mobile phones LYF", The Financial Express, 8 January 2016, retrieved 10 February 2016
- "Reliance Retail to source high-end VoLTE smartphones before Jio launch", The Economic Times, 10 March 2016, retrieved 14 March 2016
- Mukherjee, Writankar (29 April 2016), "Reliance Jio's Lyf becomes fifth largest smartphone player: Counterpoint Research", The Economic Times, archived from the original on 16 May 2016, retrieved 6 May 2016
- Only 4 months old, Reliance Jio's Lyf claims fifth spot in smartphone market, India TV, 30 April 2016, retrieved 6 May 2016
- "India smartphone market up 23 pct; Reliance Jio's Lyf becomes second largest LTE phone supplier", Financial Express, 30 April 2016, retrieved 6 May 2016.
- "RIL's 4G-enabled LYF smartphones coming in November", The Times of India - Tech, 16 October 2015, retrieved 10 February 2016
- "Lyf Flame 1, Lyf Wind 6 Dual-SIM 4G Smartphones Launched in India", ndtv.com, NDTV - Gadgets, 29 February 2016, retrieved 14 March 2016
- M.D. Srinivas (23 July 2017). "Lyf Mobile Reliance-All cheap and costlier phones of Lyf and all about Lyf ..." Make Me IDOL. Retrieved 28 December 2017.
- "WATER 2 Smartphone", MyLYF.com, 11 May 2016, archived from the original on 10 April 2016, retrieved 11 May 2016
- "Intex ties up with Reliance Jio to supply 4G handsets", The Indian Express, 24 September 2015
- "Reliance Jio 4G smartphones LYF Earth 1, LYF Water 1, LYF Water 2 now available", The Indian Express, 29 January 2016, retrieved 11 March 2016
- Reliance's LYF Water 2 Goes Official in India: specifications, features, price and availability, GSM Insider, 9 February 2016, archived from the original on 16 February 2016, retrieved 10 February 2016
- Singh, Saurabh (27 January 2016), "Reliance Jio's Lyf Earth 1, Water 1 & Water 2 phones listed online, prices start at Rs.14,690", India Today, archived from the original on 16 February 2016, retrieved 10 February 2016
- Reliance Lyf Flame 1 vs Xiaomi Redmi 2 vs Coolpad Note 3 Lite, TechRadar - India, 10 February 2016, retrieved 10 February 2016
- https://www.gadgetsnow.com/tech-news/ZTE-plans-manufacturing-unit-in-India/articleshow/52359068.cms ZTE plans manufacturing unit in India
- ZTE plans manufacturing unit in India
- "Reliance Retail starts sale of its 4G LYF devices", Business Standard, Press Trust of India, 28 January 2016, retrieved 10 February 2016
- Reliance Jio's LYF 4G smartphones now being delivered by Grofers, TechRadar, 1 February 2016, retrieved 10 February 2016
- Reliance Jio to launch 4 4G VoLTE LYF branded smartphones priced between Rs 4,000-Rs 25,000 in India, BGR, 10 December 2015, retrieved 11 March 2016
External links
- Official site
LYF pronounced life also known as Jio LYF is an Indian brand of smartphones laptops consumer electronics developed by Jio and headquartered in Mumbai Maharashtra India It manufactures 4G enabled VoLTE smartphones which run on Android It is a subsidiary of Jio the telecommunication arm of Reliance Industries LYFFormerlyReliance LYFCompany typeSubsidiaryIndustrySmartphoneConsumer electronicsFounded2015 10 years ago 2015 FounderMukesh AmbaniHeadquartersMumbai Maharashtra IndiaArea servedIndiaKey peopleMukesh Ambani Founder ProductsSmartphonesFeature phonesLaptopsHotspotOwnerReliance IndustriesParentJioWebsitewww wbr mylyf wbr com According to Counterpoint Research LYF was the fifth largest smartphone player and second largest LTE phone supplier in India in 2016 HistoryLYF was established in 2015 by the telecom operator Jio Marketed closely along with Jio s 4G services smartphones under the brand were slated to launch in November 2015 In January 2016 it launched its first set of 4G enabled smartphones named after the four classical elements Earth Flame Fire Water and Wind MarketIn May 2016 international market tracker Counterpoint Research reported that LYF had become the fifth largest smartphone producer in the Indian market capturing a 7 share in the January March quarter of the financial year 2015 16 It was the second largest LTE phone supplier after Samsung surpassing Micromax and Lenovo during the quarter In first quarter of its inception LYF instantly climbed to become one of the top five smartphone brands in India in terms of shipment volumes Tarun Pathak senior analyst at Counterpoint said in the report Reliance Digital had shipped around 1 7 million LYF branded smartphones in the first quarter of 2016 ProductsAn image of LYF WATER 2 phone with IPS display In October 2015 LYF tied up with domestic handset maker Intex to supply 4G handsets enabled with voice over LTE VoLTE feature In January 2016 it launched its first set of smartphones LYF Earth 1 LYF Water 1 and LYF Water 2 ProductionLYF smartphones are manufactured by Chinese handset maker ZTE Corporation Intex as well as ODMs like CK Telecom Limited Wingtech and Wiko As of early 2016 it has been reported that 600 thousand smartphones have been supplied to LYF by ZTE DistributionLYF phones are directly sold through its retail outlets In February 2016 LYF tied up with app based delivery service Grofers and online retailer Amazon to deliver its phones to users References Reliance Industries launches cellphone brand LYF will sell 4G phone under it The Economic Times 16 October 2015 retrieved 14 March 2016 Reliance Jio Unveiled A 4G Device Under Lyf Brand Gizmodo India 10 January 2016 archived from the original on 13 February 2016 retrieved 10 February 2016 Reliance Jio unveils low cost 4G mobile phones LYF The Financial Express 8 January 2016 retrieved 10 February 2016 Reliance Retail to source high end VoLTE smartphones before Jio launch The Economic Times 10 March 2016 retrieved 14 March 2016 Mukherjee Writankar 29 April 2016 Reliance Jio s Lyf becomes fifth largest smartphone player Counterpoint Research The Economic Times archived from the original on 16 May 2016 retrieved 6 May 2016 Only 4 months old Reliance Jio s Lyf claims fifth spot in smartphone market India TV 30 April 2016 retrieved 6 May 2016 India smartphone market up 23 pct Reliance Jio s Lyf becomes second largest LTE phone supplier Financial Express 30 April 2016 retrieved 6 May 2016 RIL s 4G enabled LYF smartphones coming in November The Times of India Tech 16 October 2015 retrieved 10 February 2016 Lyf Flame 1 Lyf Wind 6 Dual SIM 4G Smartphones Launched in India ndtv com NDTV Gadgets 29 February 2016 retrieved 14 March 2016 M D Srinivas 23 July 2017 Lyf Mobile Reliance All cheap and costlier phones of Lyf and all about Lyf Make Me IDOL Retrieved 28 December 2017 WATER 2 Smartphone MyLYF com 11 May 2016 archived from the original on 10 April 2016 retrieved 11 May 2016 Intex ties up with Reliance Jio to supply 4G handsets The Indian Express 24 September 2015 Reliance Jio 4G smartphones LYF Earth 1 LYF Water 1 LYF Water 2 now available The Indian Express 29 January 2016 retrieved 11 March 2016 Reliance s LYF Water 2 Goes Official in India specifications features price and availability GSM Insider 9 February 2016 archived from the original on 16 February 2016 retrieved 10 February 2016 Singh Saurabh 27 January 2016 Reliance Jio s Lyf Earth 1 Water 1 amp Water 2 phones listed online prices start at Rs 14 690 India Today archived from the original on 16 February 2016 retrieved 10 February 2016 Reliance Lyf Flame 1 vs Xiaomi Redmi 2 vs Coolpad Note 3 Lite TechRadar India 10 February 2016 retrieved 10 February 2016 https www gadgetsnow com tech news ZTE plans manufacturing unit in India articleshow 52359068 cms ZTE plans manufacturing unit in India ZTE plans manufacturing unit in India Reliance Retail starts sale of its 4G LYF devices Business Standard Press Trust of India 28 January 2016 retrieved 10 February 2016 Reliance Jio s LYF 4G smartphones now being delivered by Grofers TechRadar 1 February 2016 retrieved 10 February 2016 Reliance Jio to launch 4 4G VoLTE LYF branded smartphones priced between Rs 4 000 Rs 25 000 in India BGR 10 December 2015 retrieved 11 March 2016External linksTechnology portalOfficial site
