
In critical theory, philosophy, sociology, and psychoanalysis, the gaze (French: le regard), in the figurative sense, is an individual's (or a group's) awareness and perception of other individuals, other groups, or oneself. Since the 20th century, the concept and the social applications of the gaze have been defined and explained by phenomenologist, existentialist, and post-structuralist philosophers. Jean-Paul Sartre described the gaze (or the look) in Being and Nothingness (1943).Michel Foucault, in Discipline and Punish: The Birth of the Prison (1975), developed the concept of the gaze to illustrate the dynamics of socio-political power relations and the social dynamics of society's mechanisms of discipline. Jacques Derrida, in The Animal That Therefore I Am (More to Come) (1997), elaborated upon the inter-species relations that exist among human beings and other animals, which are established by way of the gaze.

Psychoanalysis
In Lacanian psychoanalytic theory, Lacan's view on the gaze changes throughout the course of his work. Initially, the concept of the gaze was used by Lacan through his psychoanalytic work on the mirror stage. The mirror stage occurs when a child encountering a mirror learns that they have an external appearance. Theoretically, this is where the child begins their entrance into culture and the world. The child enters language and culture through establishing an ideal image of themself in the mirror. This image is someone the child can aspire to be like and work towards. The role of the ideal ego or self can also be filled by other people in their lives such as parents, siblings, teachers etc.
In his later essays however, Lacan refers to the gaze as the anxious feeling that one is being watched. More specifically, it is when the object that one is viewing is somehow looking back at the subject on its own terms. The psychological effect upon the person subjected to the gaze is a loss of autonomy upon becoming aware that they are a visible object. Lacan extrapolated that the gaze and the effects of the gaze might be produced by an inanimate object, and thus a person's awareness of any object can induce the self-awareness of also being an object in the material world of reality. The philosophic and psychologic importance of the gaze is in the meeting of the face and the gaze, because only there do people exist for one another.
Systems of power
The gaze can be understood in psychological terms: "to gaze implies more than to look at – it signifies a psychological relationship of power, in which the gazer is superior to the object of the gaze." In Practices of Looking: An Introduction to Visual Culture (2009), Marita Sturken and Lisa Cartwright said that "the gaze is [conceptually] integral to systems of power, and [to] ideas about knowledge"; that to practice the gaze is to enter a personal relationship with the person being looked at. Foucault's concepts of panopticism, of the power/knowledge binary, and of biopower address the modes of personal self-regulation that a person practices when under surveillance; the modification of personal behaviour by way of institutional surveillance. In 'The politics of the gaze: Between Foucault and Merleau-Ponty', Nick Crossley (1993) argued that Foucault's account of the Panopticon and Panoptic power has deficiencies that Merleau-Ponty's philosophy allows us to overcome.
In The Birth of the Clinic (1963), Michel Foucault first applied the medical gaze to conceptually describe and explain the act of looking, as part of the process of medical diagnosis; the unequal power dynamics between doctors and patients; and the cultural hegemony of intellectual authority that a society grants to medical knowledge and medicine men. In Discipline and Punish: The Birth of the Prison (1975), Foucault develops the gaze as an apparatus of power based upon the social dynamics of power relations, and the social dynamics of disciplinary mechanisms, such as surveillance and personal self-regulation, as practices in a prison and in a school.
Male gaze
The concept of the "male gaze" was first used by the English art critic John Berger in Ways of Seeing, a series of films for the BBC aired in January 1972, and later a book, as part of his analysis of the treatment of the nude in European painting. Berger described the difference between how men and women view and are viewed in art and in society. He asserts that men are placed into the role as the watcher and women are to be looked at.Laura Mulvey, a British film critic and feminist, similarly critiqued traditional media representations of the female character in cinema.
In her 1975 essay Visual Pleasure and Narrative Cinema, Mulvey discusses the association between activity and passivity to gender. Essentially, Mulvey argues that masculinity is related to the active, whereas femininity is related to the passive. Furthermore, she highlights heterosexual desire and identity and how they are related to the roles assigned to masculinity and femininity. This puts the viewer of a film into the role of the active masculine and coaxes the viewer to desire the passive feminine. This left no room for female activity and desire in the stereotypically masculine role. Hollywood films played to the models of voyeurism and scopophilia. The concept has subsequently been influential in feminist film theory and media studies. Berger, Mulvey as well as Foucault also all linked the looming act of the gaze inextricably to power.
Female gaze
The term "female gaze" was created as a response to the proposed concept of the male gaze as coined by Laura Mulvey. In particular, it is a rebellion against the viewership censored to an only masculine lens and feminine desire regardless of the viewer's gender identity or sexual orientation. In essence, the forced desire of femininity enacts in the erasure of female desire and sexuality. In Judith Butler's 1990 book Gender Trouble, she proposed the idea of the female gaze as a way in which men choose to perform their masculinity by using women as the ones who force men into self-regulation. Film director Deborah Kampmeier rejected the idea of the female gaze in preference for the female experience. She stated, "(F)or me personally, it’s not (about) a female gaze. It’s the female experience. I don't gaze, I actually move through the world, feeling the world emotionally and sensorily and in my body."
Objectifying gaze
The feminist Objectification theory was first proposed by Barbara Fredrickson and Tomi-Ann Roberts in 1997. Objectification theory is a framework that attempts to bring to light the lived experiences of women in particular that are under the lens of sexual objectification. The theory is primarily focused through a heterosexual perspective. According to Fredrickson and Roberts, sexual objectification occurs as the experience of being treated as "a body (or collection of body parts) valued predominantly for its use to (or consumption by) others." Stripping one of their own bodily agency and sexuality, as well as humanity.
Fredrickson and Roberts stated that sexual objectification or the objectifying gaze occurs in three arenas: Interpersonal or social encounters, visual media that depicts social encounters, and lastly visual media that depict bodies. Interpersonal and social encounters entails the everyday lives and interactions with other people. The objectifying gaze in this context comes from simply looking at a person as an object or only for sexual pleasure. The two areas in visual media depend on media portrayals of gender. Due to the heavy media centered world in western culture, individuals feed on the output of media and allow it to influence one's life, opinions, and perceptions.[citation needed] The two differ in how the media portrays the different contexts in which objectification occurs. The first occurs in media outlets such as advertisements which depict social situations in itself, and the second occurs in media platforms such as social media in which bodies/body parts can be put on display. The third context also aligns the viewer with the objectifying gaze.
Objectification theory and the objectifying gaze also enables a state or trait of self objectification. Self objectification occurs when one adapts to living in a world where the objectifying gaze is constantly put on them and normalized. The individual that the objectifying gaze is applied to then begins to view themselves in the third party view of that objectifying gaze. The purpose of self objectification is a response to the anticipation to be objectified. The individual may then restrict social movement or behaviour in such a way to display themselves as desirable. This is simply a strategy used in effort to gain back some social control in response to the loss of control that comes with the sexualized or objectifying gaze. For example, a woman may portray a feminized version of herself in response to the objectifying gaze.
Although the original objectification theory mainly focuses on the implications and theories surrounding women in the spotlight of the objectifying gaze, with the use of mass media men are becoming increasingly objectified as well.
Imperial gaze
E. Ann Kaplan has introduced the post-colonial concept of the imperial gaze, in which the observed find themselves defined in terms of the privileged observer's own set of value-preferences. From the perspective of the colonised, the imperial gaze infantilizes and trivializes what it falls upon, asserting its command and ordering function as it does so.
Kaplan comments: "The imperial gaze reflects the assumption that the white western subject is central much as the male gaze assumes the centrality of the male subject."
White gaze
Oppositional gaze
In her 1992 essay titled "The Oppositional Gaze: Black Female Spectatorship",bell hooks counters Laura Mulvey's notion of the (male) gaze by introducing the oppositional gaze of Black women. This concept exists as the reciprocal of the normative white spectator gaze. As Mulvey's essay contextualizes the (male) gaze and its objectification of white women, hooks' essay opens "oppositionality [as] a key paradigm in the feminist analysis of the 'gaze' and of scopophilic regimes in Western culture".
The oppositional gaze remains a critique of rebellion due to the sustained and deliberate misrepresentation of Black women in cinema as characteristically Mammy, Jezebel or Sapphire.
Postcolonial gaze
First referred to by Edward Said as "orientalism", the term "post-colonial gaze" is used to explain the relationship that colonial powers extended to people of colonized countries. Placing the colonized in a position of the "other" helped to shape and establish the colonial's identity as being the powerful conqueror, and acted as a constant reminder of this idea. The postcolonial gaze "has the function of establishing the subject/object relationship ... it indicates at its point of emanation the location of the subject, and at its point of contact the location of the object". In essence, this means that the colonizer/colonized relationship provided the basis for the colonizer's understanding of themselves and their identity. The role of the appropriation of power is central to understanding how colonizers influenced the countries that they colonized, and is deeply connected to the development of post-colonial theory. Utilizing postcolonial gaze theory allows formerly colonized societies to overcome the socially constructed barriers that often prohibit them from expressing their true cultural, social, economic, and political rights.
Male tourist gaze
The tourism image is created through cultural and ideological constructions and advertising agencies that have been male dominated. What is represented by the media assumes a specific type of tourist: white, Western, male, and heterosexual, privileging the gaze of the "master subject" over others. This is the representation of the typical tourist because those behind the lens, the image, and creators are predominantly male, white, and Western. Those that do not fall into this category are influenced by its supremacy. Through these influences female characteristics such as youth, beauty, sexuality, or the possession of a man are desirable while the prevalence of stereotypes consisting of submissive and sensual women with powerful "macho" men in advertising are projected.
See also
- Evil eye
- Scopophilia
- Scopophobia
- The Look, a concept in the 1943 book Being and Nothingness by Jean-Paul Sartre
- Imaginary audience
- Hawthorne effect (observer effect)
- Other (philosophy)
- Panopticon – Prison design
References
- Jean-Paul Sartre Being and Nothingness, Part 3, Chapter 1
- Licitra Rosa, Carmelo; Antonucci, Carla; Siracusano, Alberto; Centonze, Diego (30 March 2021). "From the Imaginary to Theory of the Gaze in Lacan". Frontiers in Psychology. 12: 578277. doi:10.3389/fpsyg.2021.578277. PMC 8042220. PMID 33859589.
- Knausgaard, Karl Ove. "The Inexplicable", The New Yorker, 25 May 2015, p. 32.
- Schroeder, Jonathan (1998). "Consuming Representation: A Visual Approach to Consumer Research". Representing Consumers: Voices, Views and Visions. New York: Routledge. p. 208. ISBN 978-0415184144. SSRN 1349954.
- Sturken, Marita; Cartwright, Lisa. Practices of Looking: An Introduction to Visual Culture. Oxford University Press, 2009. p. 94, 103.
- Sturken, Marita; Cartwright, Lisa. Practices of Looking: An Introduction to Visual Culture. Oxford University Press, 2009. pp. 106-108.
- Crossley, Nick (1993). "The politics of the gaze: Between Foucault and Merleau-Ponty". Human Studies. 16 (4): 399–419. doi:10.1007/BF01323025. S2CID 144005683.
- Calvano, Jenn Ariadne (2 January 2018). "What Are You Looking At? The Complication of the Male Gaze in Fin de Siècle Cancan and Bob Fosse's Sweet Charity". Journal of Dance Education. 18 (1): 33–40. doi:10.1080/15290824.2017.1338709. S2CID 194004953.
- A Companion to Women in the Ancient World, edited by Sharon L. James, Sheila Dillon, p. 75, 2012, Wiley, ISBN 1444355007, 9781444355000
- Sassatelli, Roberta. Interview with Laura Mulvey: Gender, Gaze and Technology in Film Culture. Theory, Culture & Society, September 2011, 28(5) p. 127.
- Sturken, Marita and Lisa Cartwright. Practices of Looking: an introduction to visual culture. Oxford University Press, 2001. p. 76.
- Chase, Alisia (2016). "The Female Gaze, Part Two: Women Look at Men". Afterimage. 44 (3): 34–35. doi:10.1525/aft.2016.44.3.34. ProQuest 1851048154.
- Jackson, Alecia Youngblood (October 2004). "Performativity Identified". Qualitative Inquiry. 10 (5): 673–690. doi:10.1177/1077800403257673. S2CID 220900673.
- Martin, Rebecca (26 March 2020). "Deborah Kampmeier's 'Tape' explores the gray areas of #MeToo through sharing one woman's powerful story". Cinema Femme. Retrieved 9 January 2021.
- Fredrickson, Barbara L.; Roberts, Tomi-Ann (June 1997). "Objectification Theory: Toward Understanding Women's Lived Experiences and Mental Health Risks". Psychology of Women Quarterly. 21 (2): 173–206. doi:10.1111/j.1471-6402.1997.tb00108.x. S2CID 145272074.
- Calogero, R. M.; Tantleff-Dunn, S.; Thompson, J. K. (2011). "Objectification Theory: An introduction". In Calogero, Rachel M; Tantleff-Dunn, Stacey; Thompson, J. Kevin (eds.). Self-objectification in women: Causes, consequences, and counteractions. American Psychological Association. pp. 3–21. doi:10.1037/12304-001. ISBN 978-1-4338-0798-5.
- Bill Ashcroft et al, Post-Colonial Studies (2000) p. 187
- Vijay Mishra, Bollywood Cinema (2002) p. 245
- E. H. Yekani, The Privilege of Crisis (2011) p. 100
- Quoted in Patricia Waugh, Literary Theory and Criticism (2006) p. 514
- "Writing Past The White Gaze As A Black Author". NPR.org. Retrieved 2020-09-13.
- "Go beyond Toni Morrison with these 7 books that stare down the white gaze". PBS NewsHour. 2019-07-12. Retrieved 2020-09-14.
- Demirtürk, E. Lâle (2009-12-01). "Black Bodies, White Gazes: The Continuing Significance of Race". MELUS. 34 (4): 221–222. doi:10.1353/mel.0.0061. ISSN 0163-755X. S2CID 162349036.
- Wallowitz, Laraine (2008). "Chapter 9: Resisting the White Gaze: Critical Literacy and Toni Morrison's "The Bluest Eye"". Counterpoints. 326: 151–164. ISSN 1058-1634. JSTOR 42980110.
- hooks, bell. "The Oppositional Gaze: Black Female Spectator". In Amelia Jones (ed.). The Feminism and Visual Cultural Reader. New York: Routledge. pp. 94–105.
- Mulvey, Laura. "Visual Pleasure and Narrative Cinema". Media and Cultural Studies: Keywords. 2001; Malden, MA: Blackwell, 2006: Meenakshi Gigi Durham and Douglas Kellner. pp. 342–352.
{{cite book}}
: CS1 maint: location (link) - Griffin, Gabriele; Braidotti, Rosi (2002). Thinking Differently: A Reader in European Women's Studies. London: Zed.
- M., West, Carolyn (2012-01-01). "Mammy, Jezebel, Sapphire, and Their Homegirls: Developing an "Oppositional Gaze" Toward the Images of Black Women". Lectures on the Psychology of Women: 286–299.
{{cite journal}}
: CS1 maint: multiple names: authors list (link) - Said, Edward (1978). Orientalism. Vintage Books.
- Beardsell, Peter (2000). Europe and Latin America: Returning the Gaze. Manchester, UK: Manchester University Press.
- Beardsell, Peter (2000). Europe and Latin America: Returning the Gaze. Manchester, UK: Manchester University Press. p. 8.
- Pritchard and Morgan, Annette and Nigel (2000). "Privileging the Male Gaze". Annals of Tourism Research. 27 (4): 884–905. doi:10.1016/s0160-7383(99)00113-9.
Further reading
- Armstrong, Carol and de Zegher, Catherine, Women Artists at the Millennium. MIT Press, October Books, 2006.
- de Zegher, Catherine, Inside the Visible. MIT Press, 1996.
- Ettinger, Bracha, "The Matrixial Gaze" (1995), reprinted as Ch. 1 in: The Matrixial Borderspace. University of Minnesota Press, 2006.
- Felluga, Dino. "Modules on Lacan: On the Gaze." Introductory Guide to Critical Theory — see external links.
- Florence, Penny and Pollock, Griselda, Looking back to the Future. G & B Arts, 2001.
- Gardner-McTaggart, A. (Forthcoming), International Capital, International Schools, Leadership and Christianity, Globalisation Societies and Education. Taylor and Francis.
- Jacobsson, Eva-Maria: A Female Gaze? (1999) — see external links.
- Kress, Gunther & Theo van Leeuwen: Reading Images: The Grammar of Visual Design. (1996).
- Lacan, Jacques:Seminar XI: The Four Fundamental Concepts of Psychoanalysis. NY & London, W.W. Norton and Co., 1978.
- Lacan, Jacques: Seminar One: Freud's Papers On Technique (1988).
- Lutz, Catherine & Jane Collins: The Photograph as an Intersection of Gazes: The Example of National Geographic (1994). In: Visualizing Theory: Selected Essays from V.A.R. 1990–1994. Edited by Lucien Taylor. New York: Routledge. pp. 363–384.
- Mulvey, Laura: Visual Pleasure and Narrative Cinema (1975, 1992).
- Notes on The Gaze (1998) — see external links.
- Pollock, Griselda, Modernity and the Spaces of Femininity. Routledge, 1988.
- Pollock, Griselda (ed.), Psychoanalysis and the Image. Blackwell, 2006.
- Sturken, Marita and Lisa Cartwright. Practices of Looking: an introduction to visual culture. Oxford University Press, 2009. p. 94, 103.
- Paul, Nalini: The Female Gaze — see external links.
- Schroeder, Jonathan E: SSRN.com Consuming Representation: A Visual Approach to Consumer Research.
- Theory, Culture and Society, Volume 21, Number 1, 2004.
External links
- Notes on The Gaze
- Robert Doisneau, Un regard Oblique, 1948 — photograph illustrating gaze
- The Male Gaze Archived 2004-10-14 at the Wayback Machine, with photographs of several advertisements
- Aux Fenêtres de l'âme (Windows of the Soul), a Ron Padova film
In critical theory philosophy sociology and psychoanalysis the gaze French le regard in the figurative sense is an individual s or a group s awareness and perception of other individuals other groups or oneself Since the 20th century the concept and the social applications of the gaze have been defined and explained by phenomenologist existentialist and post structuralist philosophers Jean Paul Sartre described the gaze or the look in Being and Nothingness 1943 Michel Foucault in Discipline and Punish The Birth of the Prison 1975 developed the concept of the gaze to illustrate the dynamics of socio political power relations and the social dynamics of society s mechanisms of discipline Jacques Derrida in The Animal That Therefore I Am More to Come 1997 elaborated upon the inter species relations that exist among human beings and other animals which are established by way of the gaze The Conjurer by Hieronymus Bosch shows the bending figure looking forward steadily intently and with fixed attention while the other figures in the painting look in various directions some outside the painting PsychoanalysisIn Lacanian psychoanalytic theory Lacan s view on the gaze changes throughout the course of his work Initially the concept of the gaze was used by Lacan through his psychoanalytic work on the mirror stage The mirror stage occurs when a child encountering a mirror learns that they have an external appearance Theoretically this is where the child begins their entrance into culture and the world The child enters language and culture through establishing an ideal image of themself in the mirror This image is someone the child can aspire to be like and work towards The role of the ideal ego or self can also be filled by other people in their lives such as parents siblings teachers etc In his later essays however Lacan refers to the gaze as the anxious feeling that one is being watched More specifically it is when the object that one is viewing is somehow looking back at the subject on its own terms The psychological effect upon the person subjected to the gaze is a loss of autonomy upon becoming aware that they are a visible object Lacan extrapolated that the gaze and the effects of the gaze might be produced by an inanimate object and thus a person s awareness of any object can induce the self awareness of also being an object in the material world of reality The philosophic and psychologic importance of the gaze is in the meeting of the face and the gaze because only there do people exist for one another Systems of powerThe gaze can be understood in psychological terms to gaze implies more than to look at it signifies a psychological relationship of power in which the gazer is superior to the object of the gaze In Practices of Looking An Introduction to Visual Culture 2009 Marita Sturken and Lisa Cartwright said that the gaze is conceptually integral to systems of power and to ideas about knowledge that to practice the gaze is to enter a personal relationship with the person being looked at Foucault s concepts of panopticism of the power knowledge binary and of biopower address the modes of personal self regulation that a person practices when under surveillance the modification of personal behaviour by way of institutional surveillance In The politics of the gaze Between Foucault and Merleau Ponty Nick Crossley 1993 argued that Foucault s account of the Panopticon and Panoptic power has deficiencies that Merleau Ponty s philosophy allows us to overcome In The Birth of the Clinic 1963 Michel Foucault first applied the medical gaze to conceptually describe and explain the act of looking as part of the process of medical diagnosis the unequal power dynamics between doctors and patients and the cultural hegemony of intellectual authority that a society grants to medical knowledge and medicine men In Discipline and Punish The Birth of the Prison 1975 Foucault develops the gaze as an apparatus of power based upon the social dynamics of power relations and the social dynamics of disciplinary mechanisms such as surveillance and personal self regulation as practices in a prison and in a school Male gazeThe concept of the male gaze was first used by the English art critic John Berger in Ways of Seeing a series of films for the BBC aired in January 1972 and later a book as part of his analysis of the treatment of the nude in European painting Berger described the difference between how men and women view and are viewed in art and in society He asserts that men are placed into the role as the watcher and women are to be looked at Laura Mulvey a British film critic and feminist similarly critiqued traditional media representations of the female character in cinema In her 1975 essay Visual Pleasure and Narrative Cinema Mulvey discusses the association between activity and passivity to gender Essentially Mulvey argues that masculinity is related to the active whereas femininity is related to the passive Furthermore she highlights heterosexual desire and identity and how they are related to the roles assigned to masculinity and femininity This puts the viewer of a film into the role of the active masculine and coaxes the viewer to desire the passive feminine This left no room for female activity and desire in the stereotypically masculine role Hollywood films played to the models of voyeurism and scopophilia The concept has subsequently been influential in feminist film theory and media studies Berger Mulvey as well as Foucault also all linked the looming act of the gaze inextricably to power Female gazeThe term female gaze was created as a response to the proposed concept of the male gaze as coined by Laura Mulvey In particular it is a rebellion against the viewership censored to an only masculine lens and feminine desire regardless of the viewer s gender identity or sexual orientation In essence the forced desire of femininity enacts in the erasure of female desire and sexuality In Judith Butler s 1990 book Gender Trouble she proposed the idea of the female gaze as a way in which men choose to perform their masculinity by using women as the ones who force men into self regulation Film director Deborah Kampmeier rejected the idea of the female gaze in preference for the female experience She stated F or me personally it s not about a female gaze It s the female experience I don t gaze I actually move through the world feeling the world emotionally and sensorily and in my body Objectifying gazeThe feminist Objectification theory was first proposed by Barbara Fredrickson and Tomi Ann Roberts in 1997 Objectification theory is a framework that attempts to bring to light the lived experiences of women in particular that are under the lens of sexual objectification The theory is primarily focused through a heterosexual perspective According to Fredrickson and Roberts sexual objectification occurs as the experience of being treated as a body or collection of body parts valued predominantly for its use to or consumption by others Stripping one of their own bodily agency and sexuality as well as humanity Fredrickson and Roberts stated that sexual objectification or the objectifying gaze occurs in three arenas Interpersonal or social encounters visual media that depicts social encounters and lastly visual media that depict bodies Interpersonal and social encounters entails the everyday lives and interactions with other people The objectifying gaze in this context comes from simply looking at a person as an object or only for sexual pleasure The two areas in visual media depend on media portrayals of gender Due to the heavy media centered world in western culture individuals feed on the output of media and allow it to influence one s life opinions and perceptions citation needed The two differ in how the media portrays the different contexts in which objectification occurs The first occurs in media outlets such as advertisements which depict social situations in itself and the second occurs in media platforms such as social media in which bodies body parts can be put on display The third context also aligns the viewer with the objectifying gaze Objectification theory and the objectifying gaze also enables a state or trait of self objectification Self objectification occurs when one adapts to living in a world where the objectifying gaze is constantly put on them and normalized The individual that the objectifying gaze is applied to then begins to view themselves in the third party view of that objectifying gaze The purpose of self objectification is a response to the anticipation to be objectified The individual may then restrict social movement or behaviour in such a way to display themselves as desirable This is simply a strategy used in effort to gain back some social control in response to the loss of control that comes with the sexualized or objectifying gaze For example a woman may portray a feminized version of herself in response to the objectifying gaze Although the original objectification theory mainly focuses on the implications and theories surrounding women in the spotlight of the objectifying gaze with the use of mass media men are becoming increasingly objectified as well Imperial gazeE Ann Kaplan has introduced the post colonial concept of the imperial gaze in which the observed find themselves defined in terms of the privileged observer s own set of value preferences From the perspective of the colonised the imperial gaze infantilizes and trivializes what it falls upon asserting its command and ordering function as it does so Kaplan comments The imperial gaze reflects the assumption that the white western subject is central much as the male gaze assumes the centrality of the male subject White gazeThis section is an excerpt from White gaze edit The white gaze is the assumption that the default reader or observer is coming from a perspective of someone who identifies themselves as white or that people of color sometimes feel need to take into account the white reader or observer s reaction Various authors of color describe it as a voice in their heads that reminds them that their writing characters and plot choices are going to be judged by white readers and that the reader or viewer by default is white Oppositional gazeIn her 1992 essay titled The Oppositional Gaze Black Female Spectatorship bell hooks counters Laura Mulvey s notion of the male gaze by introducing the oppositional gaze of Black women This concept exists as the reciprocal of the normative white spectator gaze As Mulvey s essay contextualizes the male gaze and its objectification of white women hooks essay opens oppositionality as a key paradigm in the feminist analysis of the gaze and of scopophilic regimes in Western culture The oppositional gaze remains a critique of rebellion due to the sustained and deliberate misrepresentation of Black women in cinema as characteristically Mammy Jezebel or Sapphire Postcolonial gaze First referred to by Edward Said as orientalism the term post colonial gaze is used to explain the relationship that colonial powers extended to people of colonized countries Placing the colonized in a position of the other helped to shape and establish the colonial s identity as being the powerful conqueror and acted as a constant reminder of this idea The postcolonial gaze has the function of establishing the subject object relationship it indicates at its point of emanation the location of the subject and at its point of contact the location of the object In essence this means that the colonizer colonized relationship provided the basis for the colonizer s understanding of themselves and their identity The role of the appropriation of power is central to understanding how colonizers influenced the countries that they colonized and is deeply connected to the development of post colonial theory Utilizing postcolonial gaze theory allows formerly colonized societies to overcome the socially constructed barriers that often prohibit them from expressing their true cultural social economic and political rights Male tourist gaze The tourism image is created through cultural and ideological constructions and advertising agencies that have been male dominated What is represented by the media assumes a specific type of tourist white Western male and heterosexual privileging the gaze of the master subject over others This is the representation of the typical tourist because those behind the lens the image and creators are predominantly male white and Western Those that do not fall into this category are influenced by its supremacy Through these influences female characteristics such as youth beauty sexuality or the possession of a man are desirable while the prevalence of stereotypes consisting of submissive and sensual women with powerful macho men in advertising are projected See alsoEvil eye Scopophilia Scopophobia The Look a concept in the 1943 book Being and Nothingness by Jean Paul Sartre Imaginary audience Hawthorne effect observer effect Other philosophy Panopticon Prison designReferencesJean Paul Sartre Being and Nothingness Part 3 Chapter 1 Licitra Rosa Carmelo Antonucci Carla Siracusano Alberto Centonze Diego 30 March 2021 From the Imaginary to Theory of the Gaze in Lacan Frontiers in Psychology 12 578277 doi 10 3389 fpsyg 2021 578277 PMC 8042220 PMID 33859589 Knausgaard Karl Ove The Inexplicable The New Yorker 25 May 2015 p 32 Schroeder Jonathan 1998 Consuming Representation A Visual Approach to Consumer Research Representing Consumers Voices Views and Visions New York Routledge p 208 ISBN 978 0415184144 SSRN 1349954 Sturken Marita Cartwright Lisa Practices of Looking An Introduction to Visual Culture Oxford University Press 2009 p 94 103 Sturken Marita Cartwright Lisa Practices of Looking An Introduction to Visual Culture Oxford University Press 2009 pp 106 108 Crossley Nick 1993 The politics of the gaze Between Foucault and Merleau Ponty Human Studies 16 4 399 419 doi 10 1007 BF01323025 S2CID 144005683 Calvano Jenn Ariadne 2 January 2018 What Are You Looking At The Complication of the Male Gaze in Fin de Siecle Cancan and Bob Fosse s Sweet Charity Journal of Dance Education 18 1 33 40 doi 10 1080 15290824 2017 1338709 S2CID 194004953 A Companion to Women in the Ancient World edited by Sharon L James Sheila Dillon p 75 2012 Wiley ISBN 1444355007 9781444355000 Sassatelli Roberta Interview with Laura Mulvey Gender Gaze and Technology in Film Culture Theory Culture amp Society September 2011 28 5 p 127 Sturken Marita and Lisa Cartwright Practices of Looking an introduction to visual culture Oxford University Press 2001 p 76 Chase Alisia 2016 The Female Gaze Part Two Women Look at Men Afterimage 44 3 34 35 doi 10 1525 aft 2016 44 3 34 ProQuest 1851048154 Jackson Alecia Youngblood October 2004 Performativity Identified Qualitative Inquiry 10 5 673 690 doi 10 1177 1077800403257673 S2CID 220900673 Martin Rebecca 26 March 2020 Deborah Kampmeier s Tape explores the gray areas of MeToo through sharing one woman s powerful story Cinema Femme Retrieved 9 January 2021 Fredrickson Barbara L Roberts Tomi Ann June 1997 Objectification Theory Toward Understanding Women s Lived Experiences and Mental Health Risks Psychology of Women Quarterly 21 2 173 206 doi 10 1111 j 1471 6402 1997 tb00108 x S2CID 145272074 Calogero R M Tantleff Dunn S Thompson J K 2011 Objectification Theory An introduction In Calogero Rachel M Tantleff Dunn Stacey Thompson J Kevin eds Self objectification in women Causes consequences and counteractions American Psychological Association pp 3 21 doi 10 1037 12304 001 ISBN 978 1 4338 0798 5 Bill Ashcroft et al Post Colonial Studies 2000 p 187 Vijay Mishra Bollywood Cinema 2002 p 245 E H Yekani The Privilege of Crisis 2011 p 100 Quoted in Patricia Waugh Literary Theory and Criticism 2006 p 514 Writing Past The White Gaze As A Black Author NPR org Retrieved 2020 09 13 Go beyond Toni Morrison with these 7 books that stare down the white gaze PBS NewsHour 2019 07 12 Retrieved 2020 09 14 Demirturk E Lale 2009 12 01 Black Bodies White Gazes The Continuing Significance of Race MELUS 34 4 221 222 doi 10 1353 mel 0 0061 ISSN 0163 755X S2CID 162349036 Wallowitz Laraine 2008 Chapter 9 Resisting the White Gaze Critical Literacy and Toni Morrison s The Bluest Eye Counterpoints 326 151 164 ISSN 1058 1634 JSTOR 42980110 hooks bell The Oppositional Gaze Black Female Spectator In Amelia Jones ed The Feminism and Visual Cultural Reader New York Routledge pp 94 105 Mulvey Laura Visual Pleasure and Narrative Cinema Media and Cultural Studies Keywords 2001 Malden MA Blackwell 2006 Meenakshi Gigi Durham and Douglas Kellner pp 342 352 a href wiki Template Cite book title Template Cite book cite book a CS1 maint location link Griffin Gabriele Braidotti Rosi 2002 Thinking Differently A Reader in European Women s Studies London Zed M West Carolyn 2012 01 01 Mammy Jezebel Sapphire and Their Homegirls Developing an Oppositional Gaze Toward the Images of Black Women Lectures on the Psychology of Women 286 299 a href wiki Template Cite journal title Template Cite journal cite journal a CS1 maint multiple names authors list link Said Edward 1978 Orientalism Vintage Books Beardsell Peter 2000 Europe and Latin America Returning the Gaze Manchester UK Manchester University Press Beardsell Peter 2000 Europe and Latin America Returning the Gaze Manchester UK Manchester University Press p 8 Pritchard and Morgan Annette and Nigel 2000 Privileging the Male Gaze Annals of Tourism Research 27 4 884 905 doi 10 1016 s0160 7383 99 00113 9 Further readingArmstrong Carol and de Zegher Catherine Women Artists at the Millennium MIT Press October Books 2006 de Zegher Catherine Inside the Visible MIT Press 1996 Ettinger Bracha The Matrixial Gaze 1995 reprinted as Ch 1 in The Matrixial Borderspace University of Minnesota Press 2006 Felluga Dino Modules on Lacan On the Gaze Introductory Guide to Critical Theory see external links Florence Penny and Pollock Griselda Looking back to the Future G amp B Arts 2001 Gardner McTaggart A Forthcoming International Capital International Schools Leadership and Christianity Globalisation Societies and Education Taylor and Francis Jacobsson Eva Maria A Female Gaze 1999 see external links Kress Gunther amp Theo van Leeuwen Reading Images The Grammar of Visual Design 1996 Lacan Jacques Seminar XI The Four Fundamental Concepts of Psychoanalysis NY amp London W W Norton and Co 1978 Lacan Jacques Seminar One Freud s Papers On Technique 1988 Lutz Catherine amp Jane Collins The Photograph as an Intersection of Gazes The Example of National Geographic 1994 In Visualizing Theory Selected Essays from V A R 1990 1994 Edited by Lucien Taylor New York Routledge pp 363 384 Mulvey Laura Visual Pleasure and Narrative Cinema 1975 1992 Notes on The Gaze 1998 see external links Pollock Griselda Modernity and the Spaces of Femininity Routledge 1988 Pollock Griselda ed Psychoanalysis and the Image Blackwell 2006 Sturken Marita and Lisa Cartwright Practices of Looking an introduction to visual culture Oxford University Press 2009 p 94 103 Paul Nalini The Female Gaze see external links Schroeder Jonathan E SSRN com Consuming Representation A Visual Approach to Consumer Research Theory Culture and Society Volume 21 Number 1 2004 External linksNotes on The Gaze Robert Doisneau Un regard Oblique 1948 photograph illustrating gaze The Male Gaze Archived 2004 10 14 at the Wayback Machine with photographs of several advertisements Aux Fenetres de l ame Windows of the Soul a Ron Padova film