The following article lists the most valuable corporate brands in the world according to different estimates by Kantar Group, Interbrand, Brand Finance and Forbes. Factors that influence brand value are sales, market share, market capitalization, awareness of a brand, products, popularity, image, etc. Readers should note that lists like this, while informative, are somewhat subjective, as no single metric exists for determining valuation for brands.
Kantar list (2023)
The 10 most valuable company brands in 2023 according to Kantar.
| Rank | Brand | Country | Established | Brand value (US$ millions) |
|---|---|---|---|---|
| 1 | Apple Inc. |  United States | 1976 | 880,455 |
| 2 | United States | 1998 | 577,683 | |
| 3 | Microsoft | United States | 1975 | 501,856 |
| 4 | Amazon.com | United States | 1994 | 468,737 |
| 5 | McDonald's | United States | 1940 | 191,109 |
| 6 | Visa Inc. | United States | 1958 | 169,092 |
| 7 | Tencent |  China | 1998 | 141,020 |
| 8 | Louis Vuitton |  France | 1854 | 124,822 |
| 9 | Mastercard | United States | 1966 | 110,631 |
| 10 | Coca-Cola | United States | 1892 | 106,109 |
Interbrand list (2023)
The 10 most valuable company brands in 2023 according to Interbrand.
| Rank | Brand | Country | Established | Brand value (US$ millions) |
|---|---|---|---|---|
| 1 | Apple Inc. | United States | 1976 | 502,680 |
| 2 | Microsoft | United States | 1975 | 316,659 |
| 3 | Amazon.com | United States | 1994 | 276,929 |
| 4 | United States | 1998 | 260,260 | |
| 5 | Samsung |  South Korea | 1938 | 91,407 |
| 6 | Toyota |  Japan | 1937 | 64,504 |
| 7 | Mercedes-Benz |  Germany | 1926 | 61,414 |
| 8 | Coca-Cola | United States | 1892 | 58,046 |
| 9 | Nike, Inc. | United States | 1964 | 53,773 |
| 10 | BMW | Germany | 1913 | 51,157 |
Brand Finance list (2024)
The 10 most valuable company brands in 2024 according to Brand Finance.
| Rank | Brand | Country | Established | Brand value (US$ millions) |
|---|---|---|---|---|
| 1 | Apple Inc. | United States | 1976 | 516,582 |
| 2 | Microsoft | United States | 1975 | 340,442 |
| 3 | United States | 1998 | 333,441 | |
| 4 | Amazon.com | United States | 1994 | 308,926 |
| 5 | Samsung | South Korea | 1938 | 99,365 |
| 6 | Walmart | United States | 1962 | 96,842 |
| 7 | ByteDance | China | 2012 | 84,199 |
| 8 | United States | 2004 | 75,716 | |
| 9 | Deutsche Telekom | Germany | 1995 | 73,321 |
| 10 | ICBC | China | 1984 | 71,828 |
Forbes list (2020)
The 10 most valuable company brands in 2020 according to Forbes magazine.
| Rank | Brand | Country | Established | Brand value (US$ billions) |
|---|---|---|---|---|
| 1 | Apple Inc. | United States | 1976 | 241.2 |
| 2 | United States | 1998 | 207.5 | |
| 3 | Microsoft | United States | 1975 | 162.9 |
| 4 | Amazon.com | United States | 1994 | 135.4 |
| 5 | United States | 2004 | 70.3 | |
| 6 | Coca-Cola | United States | 1892 | 64.4 |
| 7 | The Walt Disney Company | United States | 1923 | 61.3 |
| 8 | Samsung | South Korea | 1938 | 50.4 |
| 9 | Louis Vuitton | France | 1854 | 47.2 |
| 10 | McDonald's | United States | 1940 | 46.1 |
Most valuable brands over time
Top 10 since 2007 (Kantar)
The 10 most valuable brands every year since 2007 according to Kantar.
| Year | 1. | 2. | 3. | 4. | 5. | 6. | 7. | 8. | 9. | 10. |
|---|---|---|---|---|---|---|---|---|---|---|
| 2007 | General Electric | Microsoft | Coca-Cola | China Mobile | Marlboro | Walmart | Citigroup | IBM | Toyota | |
| 2008 | General Electric | Microsoft | Coca-Cola | China Mobile | IBM | Apple Inc. | McDonald's | Nokia | Marlboro | |
| 2009 | Microsoft | Coca-Cola | IBM | McDonald's | Apple Inc. | China Mobile | General Electric | Vodafone | Marlboro | |
| 2010 | IBM | Apple Inc. | Microsoft | Coca-Cola | McDonald's | Marlboro | China Mobile | General Electric | Vodafone | |
| 2011 | Apple Inc. | IBM | McDonald's | Microsoft | Coca-Cola | AT&T | Marlboro | China Mobile | General Electric | |
| 2012 | Apple Inc. | IBM | McDonald's | Microsoft | Coca-Cola | Marlboro | AT&T | Verizon | China Mobile | |
| 2013 | Apple Inc. | IBM | McDonald's | Coca-Cola | AT&T | Microsoft | Marlboro | Visa Inc. | China Mobile | |
| 2014 | Apple Inc. | IBM | Microsoft | McDonald's | Coca-Cola | Visa Inc. | AT&T | Marlboro | Amazon | |
| 2015 | Apple Inc. | Microsoft | IBM | Visa Inc. | AT&T | Verizon | Coca-Cola | McDonald's | Marlboro | |
| 2016 | Apple Inc. | Microsoft | AT&T | Visa Inc. | Amazon | Verizon | McDonald's | IBM | ||
| 2017 | Apple Inc. | Microsoft | Amazon | AT&T | Visa Inc. | Tencent | IBM | McDonald's | ||
| 2018 | Apple Inc. | Amazon | Microsoft | Tencent | Visa Inc. | McDonald's | Alibaba Group | AT&T | ||
| 2019 | Amazon | Apple Inc. | Microsoft | Visa Inc. | Alibaba Group | Tencent | McDonald's | AT&T | ||
| 2020 | Amazon | Apple Inc. | Microsoft | Visa Inc. | Alibaba Group | Tencent | McDonald's | Mastercard | ||
| 2021 | Amazon | Apple Inc. | Microsoft | Tencent | Alibaba Group | Visa Inc. | McDonald's | Mastercard | ||
| 2022 | Apple Inc. | Amazon | Microsoft | Tencent | McDonald's | Visa Inc. | Alibaba Group | Louis Vuitton | ||
| 2023 | Apple Inc. | Microsoft | Amazon | McDonald's | Visa Inc. | Tencent | Louis Vuitton | Mastercard | Coca-Cola |
2000 (Interbrand)
The 20 most valuable company brands in 2000 according to Interbrand.
| Rank | Brand | Country | Brand value (US$ millions) | Rank | Brand | Country | Brand value (US$ millions) |
|---|---|---|---|---|---|---|---|
| 1 | Coca-Cola | United States | 72,537 | 11 | Marlboro | United States | 22,110 |
| 2 | Microsoft | United States | 70,196 | 12 | Mercedes-Benz | Germany | 21,104 |
| 3 | IBM | United States | 53,183 | 13 | Hewlett-Packard | United States | 20,572 |
| 4 | Intel | United States | 39,048 | 14 | Cisco | United States | 20,067 |
| 5 | Nokia |  Finland | 38,528 | 15 | Toyota | Japan | 18,823 |
| 6 | General Electric | United States | 38,127 | 16 | Citi | United States | 18,809 |
| 7 | Ford | United States | 36,368 | 17 | Gillette | United States | 17,358 |
| 8 | Walt Disney | United States | 33,553 | 18 | Sony | Japan | 16,409 |
| 9 | McDonald's | United States | 27,859 | 19 | American Express | United States | 16,122 |
| 10 | AT&T | United States | 25,548 | 20 | Honda | Japan | 15,244 |
See also
- List of most valuable airlines brands
- List of largest companies by revenue
- List of largest corporate profits and losses
- List of largest employers
- List of largest United States–based employers globally
- List of public corporations by market capitalization (also dubbed "most valuable companies")
References
- "Apple retains its crown as the number one most valuable global brand in Kantar BrandZ's annual ranking". www.kantar.com. Retrieved 2023-08-05.
- "BGB". Interbrand. Retrieved 2024-06-09.
- "Global 500 2024 | Brand Value Ranking League Table | Brandirectory". brandirectory.com. Retrieved 2024-06-09.
- "The 2020 World's Most Valuable Brands". Forbes. Retrieved 2020-12-13.
- "BrandZ Top 100 Most Valuable Global Brands - 2007 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
- "BrandZ Top 100 Most Valuable Global Brands - 2008 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
- "BrandZ Top 100 Most Valuable Global Brands - 2009 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
- "BrandZ Top 100 Most Valuable Global Brands - 2010 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
- "BrandZ Top 100 Most Valuable Global Brands - 2011 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
- "BrandZ Top 100 Most Valuable Global Brands - 2012 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
- "BrandZ Top 100 Most Valuable Global Brands - 2013 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
- "BrandZ Top 100 Most Valuable Global Brands - 2014 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
- "BrandZ Top 100 Most Valuable Global Brands - 2015 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
- "BrandZ Top 100 Most Valuable Global Brands - 2016 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
- "BrandZ Top 100 Most Valuable Global Brands - 2017 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
- "BrandZ Top 100 Most Valuable Global Brands - 2018 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
- "BrandZ Top 100 Most Valuable Global Brands - 2019 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
- "BrandZ Top 100 Most Valuable Global Brands - 2020 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
- "What are the most valuable global brands in 2021?". www.kantar.com. Retrieved 2021-10-20.
- "Revealed: the Kantar BrandZ Most Valuable Global Brands 2022". www.kantar.com. Retrieved 2023-08-05.
- https://museum.brandhome.com/docs/P0005_Brandvalue.pdf [bare URL PDF]
- "Rankings - 2000 - Best Global Brands - Best Brands - Interbrand". interbrand.com. Archived from the original on 15 October 2016. Retrieved 22 February 2022.
The following article lists the most valuable corporate brands in the world according to different estimates by Kantar Group Interbrand Brand Finance and Forbes Factors that influence brand value are sales market share market capitalization awareness of a brand products popularity image etc Readers should note that lists like this while informative are somewhat subjective as no single metric exists for determining valuation for brands Kantar list 2023 The 10 most valuable company brands in 2023 according to Kantar Rank Brand Country Established Brand value US millions 1 Apple Inc United States 1976 880 4552 Google United States 1998 577 6833 Microsoft United States 1975 501 8564 Amazon com United States 1994 468 7375 McDonald s United States 1940 191 1096 Visa Inc United States 1958 169 0927 Tencent China 1998 141 0208 Louis Vuitton France 1854 124 8229 Mastercard United States 1966 110 63110 Coca Cola United States 1892 106 109Interbrand list 2023 The 10 most valuable company brands in 2023 according to Interbrand Rank Brand Country Established Brand value US millions 1 Apple Inc United States 1976 502 6802 Microsoft United States 1975 316 6593 Amazon com United States 1994 276 9294 Google United States 1998 260 2605 Samsung South Korea 1938 91 4076 Toyota Japan 1937 64 5047 Mercedes Benz Germany 1926 61 4148 Coca Cola United States 1892 58 0469 Nike Inc United States 1964 53 77310 BMW Germany 1913 51 157Brand Finance list 2024 The 10 most valuable company brands in 2024 according to Brand Finance Rank Brand Country Established Brand value US millions 1 Apple Inc United States 1976 516 5822 Microsoft United States 1975 340 4423 Google United States 1998 333 4414 Amazon com United States 1994 308 9265 Samsung South Korea 1938 99 3656 Walmart United States 1962 96 8427 ByteDance China 2012 84 1998 Facebook United States 2004 75 7169 Deutsche Telekom Germany 1995 73 32110 ICBC China 1984 71 828Forbes list 2020 The 10 most valuable company brands in 2020 according to Forbes magazine Rank Brand Country Established Brand value US billions 1 Apple Inc United States 1976 241 22 Google United States 1998 207 53 Microsoft United States 1975 162 94 Amazon com United States 1994 135 45 Facebook United States 2004 70 36 Coca Cola United States 1892 64 47 The Walt Disney Company United States 1923 61 38 Samsung South Korea 1938 50 49 Louis Vuitton France 1854 47 210 McDonald s United States 1940 46 1Most valuable brands over timeTop 10 since 2007 Kantar The 10 most valuable brands every year since 2007 according to Kantar Year 1 2 3 4 5 6 7 8 9 10 2007 Google General Electric Microsoft Coca Cola China Mobile Marlboro Walmart Citigroup IBM Toyota2008 Google General Electric Microsoft Coca Cola China Mobile IBM Apple Inc McDonald s Nokia Marlboro2009 Google Microsoft Coca Cola IBM McDonald s Apple Inc China Mobile General Electric Vodafone Marlboro2010 Google IBM Apple Inc Microsoft Coca Cola McDonald s Marlboro China Mobile General Electric Vodafone2011 Apple Inc Google IBM McDonald s Microsoft Coca Cola AT amp T Marlboro China Mobile General Electric2012 Apple Inc IBM Google McDonald s Microsoft Coca Cola Marlboro AT amp T Verizon China Mobile2013 Apple Inc Google IBM McDonald s Coca Cola AT amp T Microsoft Marlboro Visa Inc China Mobile2014 Google Apple Inc IBM Microsoft McDonald s Coca Cola Visa Inc AT amp T Marlboro Amazon2015 Apple Inc Google Microsoft IBM Visa Inc AT amp T Verizon Coca Cola McDonald s Marlboro2016 Google Apple Inc Microsoft AT amp T Facebook Visa Inc Amazon Verizon McDonald s IBM2017 Google Apple Inc Microsoft Amazon Facebook AT amp T Visa Inc Tencent IBM McDonald s2018 Google Apple Inc Amazon Microsoft Tencent Facebook Visa Inc McDonald s Alibaba Group AT amp T2019 Amazon Apple Inc Google Microsoft Visa Inc Facebook Alibaba Group Tencent McDonald s AT amp T2020 Amazon Apple Inc Microsoft Google Visa Inc Alibaba Group Tencent Facebook McDonald s Mastercard2021 Amazon Apple Inc Google Microsoft Tencent Facebook Alibaba Group Visa Inc McDonald s Mastercard2022 Apple Inc Google Amazon Microsoft Tencent McDonald s Visa Inc Facebook Alibaba Group Louis Vuitton2023 Apple Inc Google Microsoft Amazon McDonald s Visa Inc Tencent Louis Vuitton Mastercard Coca Cola2000 Interbrand The 20 most valuable company brands in 2000 according to Interbrand Rank Brand Country Brand value US millions Rank Brand Country Brand value US millions 1 Coca Cola United States 72 537 11 Marlboro United States 22 1102 Microsoft United States 70 196 12 Mercedes Benz Germany 21 1043 IBM United States 53 183 13 Hewlett Packard United States 20 5724 Intel United States 39 048 14 Cisco United States 20 0675 Nokia Finland 38 528 15 Toyota Japan 18 8236 General Electric United States 38 127 16 Citi United States 18 8097 Ford United States 36 368 17 Gillette United States 17 3588 Walt Disney United States 33 553 18 Sony Japan 16 4099 McDonald s United States 27 859 19 American Express United States 16 12210 AT amp T United States 25 548 20 Honda Japan 15 244See alsoList of most valuable airlines brands List of largest companies by revenue List of largest corporate profits and losses List of largest employers List of largest United States based employers globally List of public corporations by market capitalization also dubbed most valuable companies References Apple retains its crown as the number one most valuable global brand in Kantar BrandZ s annual ranking www kantar com Retrieved 2023 08 05 BGB Interbrand Retrieved 2024 06 09 Global 500 2024 Brand Value Ranking League Table Brandirectory brandirectory com Retrieved 2024 06 09 The 2020 World s Most Valuable Brands Forbes Retrieved 2020 12 13 BrandZ Top 100 Most Valuable Global Brands 2007 Kantar Ranking The Brands www rankingthebrands com Retrieved 2020 12 13 BrandZ Top 100 Most Valuable Global Brands 2008 Kantar Ranking The Brands www rankingthebrands com Retrieved 2020 12 13 BrandZ Top 100 Most Valuable Global Brands 2009 Kantar Ranking The Brands www rankingthebrands com Retrieved 2020 12 13 BrandZ Top 100 Most Valuable Global Brands 2010 Kantar Ranking The Brands www rankingthebrands com Retrieved 2020 12 13 BrandZ Top 100 Most Valuable Global Brands 2011 Kantar Ranking The Brands www rankingthebrands com Retrieved 2020 12 13 BrandZ Top 100 Most Valuable Global Brands 2012 Kantar Ranking The Brands www rankingthebrands com Retrieved 2020 12 13 BrandZ Top 100 Most Valuable Global Brands 2013 Kantar Ranking The Brands www rankingthebrands com Retrieved 2020 12 13 BrandZ Top 100 Most Valuable Global Brands 2014 Kantar Ranking The Brands www rankingthebrands com Retrieved 2020 12 13 BrandZ Top 100 Most Valuable Global Brands 2015 Kantar Ranking The Brands www rankingthebrands com Retrieved 2020 12 13 BrandZ Top 100 Most Valuable Global Brands 2016 Kantar Ranking The Brands www rankingthebrands com Retrieved 2020 12 13 BrandZ Top 100 Most Valuable Global Brands 2017 Kantar Ranking The Brands www rankingthebrands com Retrieved 2020 12 13 BrandZ Top 100 Most Valuable Global Brands 2018 Kantar Ranking The Brands www rankingthebrands com Retrieved 2020 12 13 BrandZ Top 100 Most Valuable Global Brands 2019 Kantar Ranking The Brands www rankingthebrands com Retrieved 2020 12 13 BrandZ Top 100 Most Valuable Global Brands 2020 Kantar Ranking The Brands www rankingthebrands com Retrieved 2020 12 13 What are the most valuable global brands in 2021 www kantar com Retrieved 2021 10 20 Revealed the Kantar BrandZ Most Valuable Global Brands 2022 www kantar com Retrieved 2023 08 05 https museum brandhome com docs P0005 Brandvalue pdf bare URL PDF Rankings 2000 Best Global Brands Best Brands Interbrand interbrand com Archived from the original on 15 October 2016 Retrieved 22 February 2022
